Hitesh Patel – CEO Citizens Advice Halton

We’ve all heard of the phrase “A picture is worth a thousand words”; it refers to the notion that a complex idea can be conveyed with a single image, or that an image of a subject can convey its meaning or essence more effectively than a wordy description does.

I used to enjoy drawing and painting at school, so for the last couple of months I’ve been learning how to doodle and draw.  I haven’t got the time to attend any classes so, like many of us do when we want to learn something new, I watch YouTube videos. This learning isn’t going to make me into a graphic designer… I’m doing it because it’s fun, it’s relaxing and it’s helping me improve my creativity skills… Improving my creativity is something that also has its uses at work, as it helps me be more creative when thinking about fundraising and service delivery improvements.

One thing that interests me is the idea behind “Google Doodles”, which appear at the top of their search pages to celebrate people or events – these images make people curious, so they click on the image to read about the person/event being celebrated.  Imagine how fabulous it would be if we could create images that pique the interest of our clients, staff, volunteers, funders and other key stakeholders?